/** */ BMW Motorrad USA "Someday" (2018) 3:53 (USA) | Adland

BMW Motorrad USA "Someday" (2018) 3:53 (USA)

Brother and sister hit the open road for a camping trip, ignoring their voicemails instead opting for a fantastic ride on their BMW motorcycles. At this point BMW is doing a much better job than Harley Davidson in capturing the freedom of getting out there for millennials. Seems like an epic time and worth every missed message. And this was shot really well, too. My one quibble is the soundtrack which was excessively dramatic and at times competed with the voice mail messages. I think the ambient sound design would have carried the spot in a much more authentic and profound way.

Client: BMW Motorrad USA
Marketing Communications Manager: Mark Buche

Agency: M&C Saatchi LA
ECD: Maria Smith
Creative Director: Ron Tapia
ACD: Stephen Reidmiller
Managing Director: Mike Wilton
Director of Content Production: Dennis Di Salvo
Account Director: Jamie Ortega
Account Supervisor: Jessica Gorelick

Production Company: Armory
Director: Ben Perry
DP: Starr Whitesides
EP: Matt Hitchens
Producer: Christopher Crawford

Editing and Post: Amuse the Butcher

VFX: Rusty Ippolito @ MakeFX

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.