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BMW Motorrad USA "Someday" (2018) 3:53 (USA)

Brother and sister hit the open road for a camping trip, ignoring their voicemails instead opting for a fantastic ride on their BMW motorcycles. At this point BMW is doing a much better job than Harley Davidson in capturing the freedom of getting out there for millennials. Seems like an epic time and worth every missed message. And this was shot really well, too. My one quibble is the soundtrack which was excessively dramatic and at times competed with the voice mail messages. I think the ambient sound design would have carried the spot in a much more authentic and profound way.

Client: BMW Motorrad USA
Marketing Communications Manager: Mark Buche

Agency: M&C Saatchi LA
ECD: Maria Smith
Creative Director: Ron Tapia
ACD: Stephen Reidmiller
Managing Director: Mike Wilton
Director of Content Production: Dennis Di Salvo
Account Director: Jamie Ortega
Account Supervisor: Jessica Gorelick

Production Company: Armory
Director: Ben Perry
DP: Starr Whitesides
EP: Matt Hitchens
Producer: Christopher Crawford

Editing and Post: Amuse the Butcher

VFX: Rusty Ippolito @ MakeFX

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