BMW "The Ultimate Attraction" (2002) -print, Italy

A man covers the face of his lover with an image of the latest BMW. I guess that's an autophile? Mechanophilia? Mechaphilia? Mecha - okay whatever - weird?

"The ultimate attraction"

Hold up! They know this will upset you, so they made another with the sexes reversed - now she can't get off without looking at the BMW instead of her lover's face.

Client: BMW
Creative Directors: D'Adda, Lorenzini, Vigorelli, BBDO, Milan
Copywriters: Giuseppe Mastromatteo, Pino Rozzi
Art Director: Sesse Lind

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 700 KB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.