Bob's book about Bill and the other ad men during the creative revolution

In A History of Advertising That Changed the History of Advertising Bob Levenson will show you that the simple rules: "Tell the truth", "Make it interesting" and to top it off "show it in a different way" is all you really need to make a great ad. You don't have to be Jewish to love Levy's . What idiot changed the Chivas Regal bottle again? Lemon. Think small. This illustration:

This book is a treasure of images and advertising wisdom that still rings true. You should have it. It's pretty much a must have for anyone in advertising. This book is out of print and hard to find, if you do get your hands on one, keep it. It's worth ten thousand ad classic nostalgia points.

You'll have to find this book used somewhere, but if you want to hear from the PR Director at Bernbach's agency, Nobody's Perfect: Bill Bernbach and the Golden Age of Advertising is written by Doris Willens available at Barnes&Noble

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.