Bonds - The Boys Temperature Digital Billboard (2016) Australia

The boys are back in this funny case study aptly named "The answer, my friend, is blowing in the wind". The boys are of course Rob & Dennis whom you can also follow on twitter at @RobandDennis. In the digital billboard they help tell you the temperature, and just like any other boys they'll hang low or high depending on how hot or cold it is. At he same time, a new :30 commercial campaign launched, with "Talcum powder" and "Trim", so everyone are familiar with the boys.

Last years boys campaign started it all with "Impact", "Swim" and "bike ride".

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Creative Directors: Ant Phillips, Richard Williams
Group Managing Director: Simon Lamplough
Operations Director: Sharon Adams
Senior Producer: Karolina Bozajkovska
Outdoor Media: oOh!media
Production Company: Guilty Productions
Director: Tony Rogers
Producer: Jason Byrne
DOP: Marin Johnson
Editor: Micheal J Luteman / The Butchery
Photographer: Chris Budgeon

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