Booking.com - Somewhere, Anywhere / Melissa McCarthy (2023) :30 (USA)

Melissa McCarthy does a little musical number about wanting to travel somewhere - anywhere, she doesn't care! - in this super bowl LVII ad. She'll stay lakeside, poolside, any side as long as she gets some perks like child care is a must. Overlooking a great view while wearing robes, pets her husband Ben Falcone on the butt as the tagline "booking.yeah" appears. This is why they needed childcare, people, for a little parents-alone-time.

Ad agency: Zulu Alpha Kilo, New York
Media company: Mindshare

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