Boral - Hippie painted trucks (natural gas) , Ambient branding, Australia


Q: How do you let the punters know that your trucks now run on compressed natural gas, which emit less greenhouse gases?
A: Hippie paint them all, of course!

Agency: Brave, North Sydney
Creatives:
Geoff Corbett (Executive Creative Director)
Yanni Pounartzis (Creative Director)
Annika Johansson (Art Director)
Guy Collins (Copywriter)

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