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Bosch Rapping Roadkill / PSA (2015) (USA)

Every week, millions of wildlife are struck down by vehicles in the USA, and that roadkill is doomed to sing this PSA forever. Meet the deer, the squirrel, the rapping skunk with the cool tire-track tail, and the do-wop foxes - all life-sized animals handled by puppeteers in a live-action musical number. This is quite hilarious, and all the PSA wants to do is remind you to keep your car and your wipers up to date, or as they say in the PSA: "Don’t be a killer car, let’s see what’s ahead...get your wipers on fleek."

“It’s a good practice to replace wiper blades at least once every 12 months. A clear windshield helps to reduce the risk of collision with any road hazard, including wildlife,” said Tony Pauly, director of advertising and brand management, Bosch Automotive Aftermarket North America. “We’re especially pleased that The Humane Society has become an ally to this project and hope our musical PSA successfully emphasizes the importance of clear visibility to road safety across America, protecting wildlife and drivers alike,” he added.

“Educating drivers about this often overlooked issue is important for both people and wildlife; and Bosch’s approach to bringing an entertaining voice to roadkill characters is an ingenious way to garner attention,” said Nicole Paquette, vice president of wildlife protection, The Humane Society of the United States. “We hope the music video PSA will shed light on the fact that being mindful of wildlife crossing the road and being able to see them clearly can help save wildlife and potentially motorists’ lives as well.”

The full PSA, as well as the characters’ personal stories and images from the campaign, can be found at www.StopTheRoadkill.com. The site also includes information on how the public can support The Humane Society of the United States.

Advertiser: Bosch
Spot Title: Stop The Roadkill
First Air Date: 12/7/15
Agency: GREY NY
Global Chief Creative Officer: Tor Myrhen
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Ari Halper / Stephen Krauss
Creative Director: Joao Coutinho / Marco Pupo
Art Director: Andrew Barrett / Anthony Coleman
Copywriter: Pieter Melief
SVP Associate Director Of Film Production: James McPherson
Agency Producer: Sophia Pellicoro / Zach Fleming
Agency Music Producer: David Steinberg
Account Team: Rick Cusato / Danielle Fields
Audio Engineer: Dante Desole/ Ryan Hobler
Production Company: Hornet, New York
Director: Peter Zluszka
Director of Photography: Zak Mulligan
Production Company Executive Producer: Hana Shimizu
Production Company Producer: Marty Geren
Editor: Anita Chao at Hornet

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Dixie's picture

Of course, roadkill has EVERYTHING to do with my lousy wiper blades, and absolutely NOTHING to do with animals running out in front of my car. RIGHT!! I'll try to bear that in mind next time I hit an opossum that decides to run across the road just inches in front of my car. It's the fault of my wiper blades, dammit!