If you try to play get wrapped snowplow game take my advice, watch out for trains! My age-old technique of never hittng the breaks does not work, the snow is slippery, oddly it seems a lot easier to drive backwards than forwards. Locals will recognize landmarks such as Fenway Park, the Citgo sign, and the John Hancock tower. The Barbarian Group created the game which is only part of the campaign for Boston.com called get wrapped.
The get wrapped campaign continues out on the streets of Boston as well as in good old fashioned traditional media.
Posters double as emergency wrapping paper for scatterbrains who forgot to buy that, trains in the Boston area are giftwrapped as they chug across town, mobile wrapped billboards complete with real bows circle the city, free scratch and sniff peppermint postcards are available in local bars and street teams dressed as presents distrubute the Boston.com gift wrap.
See the wrapped gift-guy below - now who's been a good girl this year? Looks like your gift is ready baby....
The plowsite will be live until the snow melts. With Bostons trackrecord recently, that might be until April next year. ;)
The wrapping paper print ad.
The Barbarian Group
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