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For once there's a good reason to have bouncy breasts in a campaign, as these guys sell sports bras, and the creatives wasted no time seizing the opportunity. Check out shockabsorber.co.uk's bounce-o-meter, to understand how much better their sports bra is compared to regular bras.
For once I learnt something while checking out how the product - ehem - stacks up. Here's a bit of trivia - each breast moves independently of the body by an average of nine centimetres during each step taken on a treadmill. So, while a woman's legs run a metric mile, her breasts bounce up to 144 metres under their own steam. The breasts in a G cup bounce over 14 centimetre per stride, or 232 metres per mile.
The moral of the story? Wear a proper running bra.
Now, as I'm in their target market I must say it was a mighty effective way to demonstrate the product advantage as I could only squirm and whisper "ouch" while looking at the bra-less version. But I suspect this will actually entertain those clearly not in the target market. ;)