Boutique Agency Sheds Creative-Only Stereotype by beefing Up Strategy

Hell, it's the wise thing to do, after beefing up their creative talent area 86 the onions are beefing up on their management team and have nabbed strategist Keith Skelton as managing director. Skelton's focus will be to expand the agency's client base, develop strategies for the agency and clients, and form new product ventures that emerge from the 86'creative bull pit.
Skelton previously ran marketing communications and strategy for Moses Anshell and managed client engagements for America West Airlines, Nintendo, Shutters on the Beach hotel, Taco Time, Arizona Department of Health Services and Zila pharmaceuticals.

"Marketers still think that creative people can't be strategic and vice versa. The reality is, in order to create successful marketing, you have to possess both skills," says founder/creative director Chad Rea. "Keith's experience not only proves this, but hopefully changes our perception from a creative boutique to a smart, strategic agency that builds brands in creative ways."

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