The number one wish this summer for French people is to travel more. And not on a deserted island but across the country. With 7 French cities among the top 10 dream places to visit in 2022, people are looking forward to rediscovering their country.
This film shows how three grandchildren borrow their grandmother's old RV camper to discover all of the beautiful scenery France has to offer, and they're bringing grandma along. Sort of. Since Bouygues Telecom has 4G and 5G network across the country, they call her from every interesting stop, bringing her to the alps and to the ocean.
The soundtrack and cinematography here is really nice, the sunrises and sunsets are all shared with grandma, and we get to see some iconic French landscapes.
Eventually, the kids reach their secret goal that has been silently agreed upon as the trip began, reuniting grandma with her best friend that she used to go camping with.
Quite a sweet ad to say "you can facetime from anywhere in France with us". I particularly liked the touch that they parked in front of a Bouygues Telecom shop in a town they visited.
Campaign: On The Road
Advertiser: Bouygues Telecom
Brand Managers: Tanguy Moillard, Anne-Laure Dreano, Amandine Begasse
Ad Agency: BETC
Agency Presidents: Bertille Toledano, Stephane Xiberras
Agency Managers: Mathieu Laugier, Amelie Molter, Adrien Bletton, Coralie Lumeau
Executive Creative Director: Olivier Aumard
Art Director: Charles Dessaux
Copywriter: Sebastien Duhaud
Music Creative Director: Adam Ghoubali
Strategic Planner: Claire Bayet
Traffic Manager: Nathalie Sanseigne
Creative Producer: Sebastien Lintingre
Production Company: Wanda
Director: Benito Montorio
Post-Production Company: General Pop
Sound Company: GUM
Art Buyer: Stephanie Giordano
Photographer: Leon Prost