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Although Oreo was one of the few stars of the Super Bowl they were very quick to capitalize on the power outage with the print ad above. Walgreens and Audi were also quick to react, albeit not as visually. Still, it was yet another way to get more of that coveted earned media with little to no expenditure. I would argue that the tweet versions were more conceptually relevant although after this years Super Bowl, I'll take what I can get in terms of good communication.