Branflakes "Denis Denis" (2015) 3:04 (Israel)

Here's your Friday WTF. A music video for Branflakes. A cereal targeted at women. Like other cereals targeted toward women (Special K comes to mind) the USP is always "lose weight with our cereal." But then of course they always feature women who don't actually need to lose weight. Branflakes threw that right out the door and instead feature a "plus-sized," drag queen named Denise who could voice all the normal-proportion sized women's concerns while still touting the lose-weight USP. This Denis(e) is so recognizable in Israel, they didn't even bother to brand the video. A song about the struggle of being a perfect size 10 diva with an attitude. This is also a 10 on the crazy scale and there's a good chance this earworm will stay with you through the day whether you want it to or not. You've been warned.

Client: Unilever/Branflakes
Creative Concept: Dorit Gvilli, Ilan Peled & Ohav Flantz
Artist: Ilan Peled a.k.a "Denis"
Director: Ohav Flantz
Music composition & arrangement & production: Henree
Director of Photography: Shahar Reznik
Choreographer: Claude Dadia
Post Production: Nuance Creative House
Design: Lior Arditi & Evgeny Kobuziatski
Special Effects & Animation: Yuval Meron
Creative Director: Avi Haltovsky
Make-up & Hair: Omer Asaf
Producers: Dorit Gvilli, Doron Lahav & Udi Efrat
Advertising Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Client Supervisor: Michal Popov
Creative Director: Eran Nir
Copywriter: Ran Even
Copywriter: Eyal Padan
Art Director: Uri Hasson
VP Strategic Planning: Shai Nissenboim
Strategic Planner: Ronni Arisson & Roiee Gortler
Strategic Planning Information Specialist: Eva Hasson
Client: Unilever Israel – Eyal Amit & Jonathan Blum & Michal Goldman

AnonymousCoward's picture
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Dabitch's picture

"I'm so gorgeous in bikini even though I'm not so skin-IIII" - good lord, the lyrics are hilarious! I love this.

Ella Pales's picture

LOL. This is hilarious!

"Beyonce, Eat your hat!" Absolutely killed me.