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Seems that as soon as the better browser Brave was released, a lot of people were confused on how it works. Since it can strip ads from any website, some thought it would replace the ads with their own. The NAA penned a letter about digital ad substitution to Brave, confusing matters even further.
Today, 17 member companies of the Newspaper Association of America sent a letter to Brave Software, Inc. notifying the company that its well-publicized plan to replace publishers' ads on the publishers' own websites and mobile applications with Brave's own advertising is blatantly illegal. The signatories of the letter represent more than 1,200 newspapers in the United States.
The letter even has NAA CEO, David Chavern saying:
"Brave's proposed business model crosses legal and ethical boundaries, and should be viewed as illegal and deceptive by the courts, consumers and those who value the creation of content. Brave should feel free to create its own content on its own platforms, but it cannot illegally launch its own advertising business on the backs of our journalists, editors, technologists and other staff."
But Brave doesn't "replace" your ads, they respond.
We do not tamper with any first-party publisher content, including native ads that do not use third-party tracking.
And there's no theft of income either:
Brave is building a better ad network with a bespoke browser tied anonymously to the network. We will actually pay the publishers more of the revenue shared through our system than most websites are getting now from third-party ads.
Brave actually is a solution, where users can pay to view the web and the Brave wallet will share this revenue to the publisher.