Brawny - Tear a Square song (2019) :90 (USA)

Georgia-Pacific's Brawny is the first brand to deliver tearable squares, and to promote their “Tear-a-Square” product, they made this funny new music video with agency Wolfgang.


A sad little song begins with the story of a paper towel sheet wasted: 

“Barely had a chance to clean, he’s in the garbage now. Thrown away before his time, for a mess no bigger than a dime. Barely used, still mostly clean, traded his whole life—for a single bean.”


Ad agency: Wolfgang

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