Georgia-Pacific's Brawny is the first brand to deliver tearable squares, and to promote their “Tear-a-Square” product, they made this funny new music video with agency Wolfgang.
A sad little song begins with the story of a paper towel sheet wasted:
“Barely had a chance to clean, he’s in the garbage now. Thrown away before his time, for a mess no bigger than a dime. Barely used, still mostly clean, traded his whole life—for a single bean.”
Ad agency: Wolfgang