Brawny - Tear a Square song (2019) :90 (USA)

Georgia-Pacific's Brawny is the first brand to deliver tearable squares, and to promote their “Tear-a-Square” product, they made this funny new music video with agency Wolfgang.


A sad little song begins with the story of a paper towel sheet wasted: 

“Barely had a chance to clean, he’s in the garbage now. Thrown away before his time, for a mess no bigger than a dime. Barely used, still mostly clean, traded his whole life—for a single bean.”


Ad agency: Wolfgang

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Anonymous Adgrunt's picture
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Lars Slind (The Brawny Man).'s picture

Glad you liked my Giant commercial ;)

Dabitch's picture

Must be a mixed blessing to be cast as the guy whom we never see the face of. On the one hand, you get commercial work experience for your resume and paid, while not 'wearing out your face' in a specific context. On the other, nobody knows it's you!