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Brazil claims world’s larget rooftop augmented reality experience—pilots report being freaked out.

Not really, relax. Brazilian shop Cubocc follows up its Doritos AR work with bigger, betterer, more roof toppier! Imagine a world where every rooftop has stuff jumping up and down. A world where only pilots can see the message. Don’t we need them focused on that whole, flying-landing thing? Yeah, you know the answer. (Rhetorical ftw.) Besides, we have this world already—it’s called Blade Runner. (Via PSFK, via.)


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