On November 5th, 2015, the Fundão damn burst, destroying the region of Mariana in Brazil. It was the greatest environmental disaster in Brazil's history. Experts are saying the regional won't recover for another decade.
Created by Grey Brazil, in consultancy with the engineers from Geotecnologies and Geomaterials Engineers and ecological bricks factory, Ecobrick, the initiative is transforming the mud from the tragedy into clean, non-toxic raw material for the production of ecological bricks, up to 7 times more resistant than ordinary clay bricks.
The same mud that destroyed the region, will remake it. Literally. And it will also provide jobs for the people there. The bricks from the factory in Mariana will employ 80 locals. They are estimating that by this year's end, more than 5 million kilos of mud will have been removed from the local environment, producing 1.2 million bricks, enough to rebuild homes, schools, and health and recreation centers for at least 300 families in the region.
Fantastic idea. Advertising Agencies should be more proactive in this kind of stuff.
Agency: Grey brazil
CCO: Rodrigo Jatene
ECD: Adriano Matos
Creative Team: Marcelo Bruzzesi, Pedro Rocha, Ricardo Barbosa
Account Team: Lígia Mello
Project Team: Nathália Beividas
RTVC Team: Nicole Godoy, Mariana Mendes, Natacha Veiga, Ian Inglez
Producer: Robinson Silva
CEO: Sergio Prandini
COO: Marcia Esteves
Production House: Zohar Content
Executive Producer: Fernando de Souza, Isabelle Tanugi, Carlos Paiva, Fernanda Rossi
Directors: Michel Coeli
Photography Director: Felipe Hutter
Editing: Felipe Bartorilla, Alexandre Britto
Sound: Lourenço Rolon Jr
Account: Luciana Albuquerque