In this spot for Brisk tea, two teenaged boys jump from world to world through blue portals which take them from real life to a video game to and "old school Brisk commercial." What they are referring to is back in the 1990's Brisk had animated spots like this one featuring Joe Piscopo doing his best Frank Sinatra impersonation. "That's Brisk, baby!"
The 90's was also the era of MTV's Celebrity Deathmatch. Come to think of it, trying to turn Yep into a catchphrase seems like a very late 90's thing, too. It’s just like Whassup, which has now turned into Dilly dilly.
In addition to the broadcast there are also cutdowns for Instagram and Snapchat, and a custom Yep lens will allow users to animate Snapchat selfies. And there's also the obligatory influencer play with Lobosjr and Giantwaffle in a Brisk branded studio doing a two-hour Twitch stream today. I didn't watch. But I assume it involved them saying "Yep," a lot in an effort to turn the word into an ownable catch-phrase.
The more media changes, the more we do the exact same thing.
Agency: DDB Canada
Creative Director: Allan Topol
Copywriter: Kyle Waye
Art Director: Troy Geoghegan
Agency Producer: David Smith
Account Director: Julien Bissuel
Account Supervisor: James O’Keeffe
Account Executive: Jacklyn Purvis
Strategist: Graham Candy
Chief Creative Officer: Brent Choi
Media Company: OMD
Production Company: Tantrum
Director: Dominik Bochenski
Director of Photography: Jason George
Line Producer: Rebecca MacKillop
Post-Production Company: Tantrum
Editor: Dominik Bochenski
Online Editor: Dominik Bochenski
Colourist: Dominik Bochenski
Audio House: Grayson Matthews
Audio House Producers: Ella Kovacs, Kelly McCluskey
Casting Agency: Chris Williamson, Real People Casting
Talent: Tosh Robertson, Drew Haytaoglu
VFX/Animation Co.: Tantrum