Brisk "Multiverse" (2019) :30 (Canada)

In this spot for Brisk tea, two teenaged boys jump from world to world through blue portals which take them from real life to a video game to and "old school Brisk commercial."  What they are referring to is back in the 1990's Brisk had animated spots like this one featuring Joe Piscopo doing his best Frank Sinatra impersonation. "That's Brisk, baby!"

The 90's was also the era of MTV's Celebrity Deathmatch. Come to think of it, trying to turn Yep into a catchphrase seems like a very late 90's thing, too. It’s just like Whassup, which has now turned into Dilly dilly.

In addition to the broadcast there are also cutdowns for Instagram and Snapchat, and a custom Yep lens will allow users to animate Snapchat selfies. And there's also the obligatory influencer play with Lobosjr and Giantwaffle in a Brisk branded studio doing a two-hour Twitch stream today. I didn't watch. But I assume it involved them saying "Yep," a lot in an effort to turn the word into an ownable catch-phrase.

The more media changes, the more we do the exact same thing.

Client: Pepsi/Brisk 

Agency: DDB Canada

Creative Director: Allan Topol

Copywriter: Kyle Waye

Art Director: Troy Geoghegan

Agency Producer: David Smith

Account Director: Julien Bissuel

Account Supervisor: James O’Keeffe

Account Executive: Jacklyn Purvis

Strategist: Graham Candy

Chief Creative Officer: Brent Choi

Media Company: OMD

Production CompanyTantrum           

Director: Dominik Bochenski

Director of Photography:  Jason George

Line Producer:  Rebecca MacKillop

Post-Production Company: Tantrum

Editor:  Dominik Bochenski

Online Editor: Dominik Bochenski

Colourist:  Dominik Bochenski

Audio House: Grayson Matthews

Audio House Producers:  Ella Kovacs, Kelly McCluskey

Casting Agency: Chris Williamson, Real People Casting

Talent:  Tosh Robertson, Drew Haytaoglu

VFX/Animation Co.: Tantrum

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