Brita - Change - (2010) :60

The brief is to position Brita as the "green" alternative for water consumption. The creatives explain;

In this spot, we targeted plastic water bottle users throughout North America. By showing just how many plastic water bottles the average Canadian buys each year, we reminded consumers that there's a much more responsible way to get, filter and drink water.

The spot caled "Change" was developed by DDB Canada's Toronto office, and was recently launched to coincide with Earth Week, which is good timing.

Client: The Clorox Company of Canada – Brita
Agency: DDB Canada, Toronto
Media Agency: OMD Canada
Debut date: April 19, 2010
TV Single title: Change
Executive Creative director: Andrew Simon
Copywriter: Matt Antonello
Art director: Paul Riss
Agency producer: Andrew Schulze
Account managers: Tiina Rand, Serena Trentini
Marketing Manager: Brian Benaissa
Executive producer: Harland Weiss
Production company: OPC
Director: Woods & Low
DOP / Cinematographer: Adam Marsden
Line Producer: Kristi Lippa
Post Productoin Co.: School Editorial
Editor: Brian Wells
Colourist: Eric Whipp
Audio Company: Vapor Music
Audio Director / Producer: Davie Haymen
Music: Vapor Music Group
Online: SOHO

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