British Pregnancy Advisory Service (BPAS) - On the Shoulders of Giants - (2016) 2:30 (UK)

This was submitted by a viral seeding company, who claimed it was shot in one take, yet I see there's edits. They enthusiastically asked me to "support the campaign by featuring it on Adland", but failed to respond when I asked about how this was technically done, which is what we would care about in regards to writing about advertising here. Message-wise I feel it's kicking in an open door. I am still curious if the typography is added in post or part of the cut out illustrations created by Samuel St Leger, as the question was never answered. Actress Gemma Chan is the voiceover for this. I can't help but notice that the team who created this are men, apart from project manager Ms Cross and the voice over, Ms Chan. "The fight for equality has been long..." indeed.

Advertising Agency: Don't Panic, London, UK
Creative Director: Richard Beer
Creative: George McCallum
Project Manager: Chloe Cross
Production company: The Mono Grande
Illustrator: Samuel St Leger
Voiceover: Gemma Chan

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Anonymous Adgrunt's picture
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Richard Beer's picture

Hey there. Sorry you didn't get a reply to your questions. I know it's literally two weeks late, but let me know if you still want to chat about the project at all!