Brooke Bond Red Label tea - "turns prejudice into acceptance" #swadapnepanka - (2020) :60 (India)

This monsoon-themed spot from, the latest in Brooke Bond Red Label's Swad Apnepan Ka campaign, features a transgender tea shop owner, who hands out free tea to everyone stuck in traffic. 
Initially rebuffed by an older lady in a car, she receives a blessing from the same woman once she has tasted the tea.

Shiva Krishnamurthy, vice president, Tea and Foods (HUL), says, “Brooke Bond Red Label’s purpose is to make India more inclusive. We believe that a cup of tea can help us challenge stereotypes and bring people closer. Our latest TVC is yet another attempt to celebrate diversity and encourage people to embrace it.” 

Client: Brooke Bond Red Label tea

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