Bud Light wants you to pick their super bowl ad, you get to choose between “#PostyStore” and “#PostyBar”, two new spots featuring Bud Light Seltzer and Grammy-nominated Bud Light fan, Post Malone.
Instead of just releasing teasers (which we all have grown tired of) they went the route of asking viewers to vote. That way people see the ads ahead of the game in a nice PR push that attracts punters to their YT channels, and the winner is revealed in-game. Classic.
“It feels cool to be in a Bud Light commercial, especially a Bud Light Super Bowl commercial, which is a huge deal,” said Post Malone. “I just love the taste and the camaraderie. So it’s a real honor and blessing for me to be able to be a part of such a big moment.”
Both ads take you into the brain of Post Malone. Inside his head is a NASA control like center, with heavily tattooed people in 50s style white shirt skinny-tie office gear running various bits of Post Malone's body.
“#PostyStore” shows Post inside a convenience shop trying to solve the dilemma of whether to buy Bud Light beer or Bud Light Seltzer. It gets a bit messy. The second spot, “#PostyBar” follows Post Malone into a bar where he discovers Bud Light Seltzer Mango which even gets the spleen going.
“#PostyStore” and “#PostyBar” continues the campaign behind the Bud Light Seltzer narrative, previously introduced in the recent commercial “The Message,” which ran during the NFL Playoffs, leaning into consumer’s questions of what is a hard seltzer and the difference between Bud Light and Bud Light Seltzer.