Captain Risky is back for Budget Direct, you remember him right? The failed Evel Knievel who shows you around his house while riding a crossbike. You know, the house with the helicopter pad.
Yeah, about that.... Might be how he messed up the house and ended up living in a caravan. With his pet grizzly bear and rabbit.
His caravan-slumming is in stark contrast to Budget Direct customers and their pets, who receive up to 12 months temporary accommodation if their homes become too damaged to live in. Ever the optimist, Captain Risky isn’t complaining: “It’s not small, it’s cozy,” he reassures his furry friends. Isn't it risky to have a pet Grizzly bear...? Nevermind.
The commercial is directed by Hamish Rothwell of Goodoil Films and launched on Sunday 7th May.
Client: Budget Direct
Director, Marketing & Digital: Jonathan Kerr
General Manager - Brand and Media Marketing: Warren Marsh
Marketing Manager - New Customer Acquisition: Catherine Harty
Agency: 303MullenLowe Sydney
ECD: Richard Morgan
Creative Directors: Sean Larkin & Adam Whitehead
Agency Producer: Sean Ascroft
Head of Business Management: Tony Dunseath
Business Director: James Lammert
Production Company: Goodoil Films
Director: Hamish Rothwell
Producer: Llew Griffiths
Executive Producer: Sam Long
DOP: Crighton Bone
VFX: ALT VFX
Editor: ARC Edit
Sound Engineer: Barry Stewart, Sound Reservoir