This ad aired in quarter one and later the same year drew cheers and applause at the San Francisco Clio Awards. It also earned a Silver lion at the Cannes Lions advertising festival the following year.
Brand Director: Mike Brooks
Ad agency: D'Arcy Masius Benton & Bowles
Creative team in St. Louis office of D’Arcy:
Art director: Michael Smith
Copywriter: Dave Swaine
Director: Gore Verbinski
Visual effects: Stan Winston Studio