Build Me Somebody To Love, Kaspersky

‘Build Me Somebody To Love’ is a controversial 20-minute documentary (and a 1-minute teaser) that tackles the practical and ethical implications of humans developing sexual relationships with technology, ultimately posing the question: Is it possible (and if so) is it then moral to have a romantic relationship with a robot? 

The documentary explores these controversial themes through interviews and stories from the world’s first sex robot brothel to the visionaries who want to revolutionise elderly care through robots.

‘Imagine Beyond’ is one of three hero series that sits on Kaspersky’s content platform ​Tomorrow Unlocked​. Each episode tells an incredible story of how technological advances or affects our world to subtly link to Kaspersky’s cybersecurity offering and the wider role technology has in supporting humanity.

Rainer Bock, Head of Content on Kaspersky’s Tomorrow Unlocked platform said: “​In times when it has become a rare luxury to meet friends, the question how we can become friends or even lovers with technology obviously is highly relevant. We have done research into the emotional dependency from mobile devices before and clearly saw that people today actually already have a sort of emotional relationship with their phones. So the question for this film was: if technology looks human, acts human and feels human – will we be able to fall in love with it?”

Beta Alliance’s Creative Lead Matt Walker said: “Kaspersky pushes the boundaries of technology and innovation, with Imagine Beyond dealing with the complex issues and controversies that advancements in technology can impose; the latest episode ‘Build me somebody to love’ is no exception. We feel privileged to have worked with experts in the field of human-robot relationships and influencers Stoya and Jessa Jordan who gave us unique insights from their experiences of the adult entertainment industry. This documentary sheds light on a taboo subject and the issues surrounding it.”

Kaspersky is a multiple award-winning cybersecurity provider for consumers and businesses.

Creds

Brand: Kaspersky
Creative agency: Forever Beta / Beta Alliance Chief Creative Officer: Paulo Areas
Creative director: Matt Walker
Creative: Jess Purchon
Director: Ross Bolidai
Producer: Matt Diegan
Editor: Ross Bolidai, Tim Beeston, Dennis Mabry Grade: Vlad Barin at CHEAT
Sound: Dave Williams

About Beta Alliance

Beta Alliance is Forever Beta’s next generation creative agency who use data analysis, creativity, in house production and media performance to build brands and drive direct response online.

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