Take everything that is cool, hip and empowering right now. A pro women tilt, add tennis Superstar Serena Williams, the go-getting attitude pep-talk, and a palette of absolutely gorgeous colours that scream 2019 fresh. And now you have this ad. I have no clue what the app it is selling actually does, because they forgot to tell us, but it sure looks great and I'll bet the millennials will really like it.
Ad agencies: FlyteVu and VMLY&R
Principal talent: Serena Williams