People were really bummed when Burger King discontinued their beloved chicken fries. So bummed that people asked rhetorically if they would have to travel back in time to get them. To which Burger King Spain answered yes. (Or, si. You get my point. Anyway, they shut their Facebook page and had every one "travel back in time," to Myspace. That's right, Burger King Spain created a Myspace page. There, they relived the early 00's and gave the few people who could remember their password or signed up again, a chance to try chicken fries again. Then after the campaign ended, they came to their senses, brought back their FB page and let everyone know that Chicken Fries were once again available. Neat idea, and great for everyone who love to get nostalgic about the previous decade, but I can't for the life of me believe a lot of people actually participated. When's the last time you even visited Myspace?
Out of all the things back then i kinda wish still existed, Myspace wasn't one of them. Now, Friendster on the other hand...
Actually the thing I miss most about "cyberspace," back then was there were a lot fewer ads online and the brands like Burger King didn't pollute social media with accounts.
Client: Burger King Spain
Agency: Lola/Mullen Lowe