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The Burger wars are raging in the Nordics, as currently in Finland, Burger King Finland has placed outdoor ads outside its competitor's restaurants promising free delivery – if you set your order’s pickup location to a McDonald’s restaurant.
Oh snap. Sneaky buggers.
“Nearly every district in Helsinki has a McDonald’s restaurant. Sadly Burger King is not quite as common. We feel for the whopper-less city dwellers of these regions. We know how it feels like to yearn for the taste of our juicy flame-grilled burgers. But lucky for them, there’s an easy fix”, says Kaisa Kasila, Brand Manager of Burger King.
Client: Restel Fast Food Oy / Burger King Finland