Burger King Finland turns McDonald's locations into their own takeaway restaurants

The Burger wars are raging in the Nordics, as currently in Finland, Burger King Finland has placed outdoor ads outside its competitor's restaurants promising free delivery – if you set your order’s pickup location to a McDonald’s restaurant.

Oh snap. Sneaky buggers. 

“Nearly every district in Helsinki has a McDonald’s restaurant. Sadly Burger King is not quite as common. We feel for the whopper-less city dwellers of these regions. We know how it feels like to yearn for the taste of our juicy flame-grilled burgers. But lucky for them, there’s an easy fix”, says Kaisa Kasila, Brand Manager of Burger King.

The billboards are strategically placed near McDonald's

Client: Restel Fast Food Oy / Burger King Finland

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