Burger King France use their Instagram channel to promote other eateries to help during lockdown.

To help local eateries, BK France are lending a hand. Until restaurants can reopen, BURGER KING® France will stop posting pictures of its burgers, and instead they'll highlight local eateries.

Everyday, the brand will highlight several restaurants with showing their menus, their addresses and their promotions.

To participate, restaurant owners will just have to post a photo of their signature dish with the #WhopperAndFriends and BURGER KING® France will take care of reposting them.

This social media campaign that will run on Instagram until January 21, 2021. Burger King UK are doing the same. 

CREDITS
BURGER KING® FRANCE

Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Media Officer Erinna Beaudron

CREDITS
BUZZMAN

President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Creative Directors Philippe Boucheron & Patrice Lucet
Art Director Antoine Blondet
Copywriter Julien Moulin
Head of Account Loïc Coelho
Account Executive Fany Maupou
Head of Social Media Julien Scaglione
Consultant of Social Media Félix Brunot
Consultant of Social Media Arnaud Cherbonnier
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau

It's worth noting here that Burger King UK are doing the same thing. 

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