Tagline: "We warned you it was big."
In each ad, the body copy is presented as if its a social media announcement from the person in the x-ray :
Ouch... sprained my jaw at Burger King. great huh?
Think I’m only person to hurt my jaw eating a whopper #stillhungry LOL
05:30 am dislocated my jaw eating a Stacker
Honestly, I am surprised the copywriter didn't throw in a YOLO.
B for effort.
Advertising Agency: DAVID, São Paulo, Brazil
Managing Director: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Copywriter: Bernardo Tavares, Maicon Silveira
Art Director: Paulo Damasceno
Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Roberta Magalhães
Agency Producer: Fabiano Beraldo, Fernanda Peixoto, Brunno Cunha, Gustavo Viola
Plannning: Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Rafael Salles
Estudio: Malagueta Studio
Executive Producer: Marcello Baltazar
Client Approval: Ariel Grunkraut, Thais Nicolau, Bruna Yoshida, Mariana Santos, Stephanie Pellin