Burger King Injuries ( Lockjaw) (Brazil) - 2019 print

Tagline: "We warned you it was big."

In each ad, the body copy is presented as if its a social media announcement from the person in the x-ray : 


Ouch... sprained my jaw at Burger King. great huh?

Think I’m only person to hurt my jaw eating a whopper #stillhungry LOL
05:30 am dislocated my jaw eating a Stacker

Honestly, I am surprised the copywriter didn't throw in a YOLO. 

B for effort.

Advertising Agency: DAVID, São Paulo, Brazil
Managing Director: Sylvia Panico
Creative VP: Rafael Donato
Creative Director: Edgard Gianesi
Copywriter: Bernardo Tavares, Maicon Silveira
Art Director: Paulo Damasceno
Account: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Roberta Magalhães
Agency Producer: Fabiano Beraldo, Fernanda Peixoto, Brunno Cunha, Gustavo Viola
Plannning: Daniela Bombonato, Carolina Silva, Bruno Gomiero
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira, Rafael Salles
Estudio: Malagueta Studio
Executive Producer: Marcello Baltazar
Client Approval: Ariel Grunkraut, Thais Nicolau, Bruna Yoshida, Mariana Santos, Stephanie Pellin

AnonymousCoward's picture
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.

Adland is supported by your donations alone. You can help us out by donating via Liberapay, the Paypal button here

or by using our amazon affiliate links to buy yourself an ad book or something else nice.