Burger King "It's Good to be King" 2011 :30 USA

Bully Pictures' Gaute Hesthagen directed this spot for Burger King and Pitch, Los Angeles which features a clever tie-in to the Jack Black film Gulliver’s Travels. A team of pint-sized Burger King employees prepare a BK Kids Meal for a boy, using a huge mechanical crane to deliver a carton of fries, spear a juice box with a straw and draw the wrapping off a hamburger. As a finishing touch, they lower a paper crown onto the boy’s head. The spot, which also features colorful, theatrical backdrops, is driven by the whimsical energy for which Hesthagen is well known.

Ad Agency: Pitch, Los Angeles. Juliet Diamond, executive producer; JD Jurentkuff and David Zorn, creative directors; Mark Snow, copywriter; Erica Green, art director.
Production: Bully Pictures, Los Angeles. Gaute Hesthagen, director; Jason Forest, executive producer.

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