Burn - Don't Look Back - (2014) 2:00 (Brazil)

Grey Brazil updates Coca Cola's "BURN" energy drink with gif-meme ready weirdness, fashionable space-splatter, a dancetrack and a bucket-full of odd. There's contortionists, football players on shetland ponies, someone elses hands touching our singers face, a giant eagle stealing a stewardess.... It's all served with irony and tied up in a nice hashtag burn at the end. Yeah, nobody knows what it means, search me. It has all the current fashionable colors, triangles and quirks, I'm surprised there's nobody wearing a horses head. Like previous Burn ads, it'll burn out as fast as these fads do. But while it lasts, it's spot on.

Advertising Agency: Grey, Brazil
Executive Creative Director: Daniel Pérez Pallares
Art Director: Lucas Heck
Copywriter: Daniel Pérez Pallares
Account Managers: Ana Laura Beckert, Carolina Bernardo
Agency Producers: Moema Porro, Renata Ruas
Planner: Sumara Osorio
Media: Ricardo Kronbauer, Patricia Oliveira, Caroline Hildebrandt
Client Approval: Renato Fukuhara
Production Company: Hungry Man
Director: Carlão Busato
Executive Producers: Alex Mehedff, Rodrigo Castello
Line Producer: Felipe Francisquini
Account Manager / Sound production company: Dani Toda, Renata Dumont
Director of Photography: Lito Mendes
Editing: Ivan Kanter Goldman
Post Production: Hungry Man, Átomo VFX
Finishing: Átomo VFX
Supervision of Post-Production: Marcelo Barros
Audio: Big Foote

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Kat Smith's picture

What's not to love?

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