Burn - Don't Look Back - (2014) 2:00 (Brazil)

Grey Brazil updates Coca Cola's "BURN" energy drink with gif-meme ready weirdness, fashionable space-splatter, a dancetrack and a bucket-full of odd. There's contortionists, football players on shetland ponies, someone elses hands touching our singers face, a giant eagle stealing a stewardess.... It's all served with irony and tied up in a nice hashtag burn at the end. Yeah, nobody knows what it means, search me. It has all the current fashionable colors, triangles and quirks, I'm surprised there's nobody wearing a horses head. Like previous Burn ads, it'll burn out as fast as these fads do. But while it lasts, it's spot on.

Advertising Agency: Grey, Brazil
Executive Creative Director: Daniel Pérez Pallares
Art Director: Lucas Heck
Copywriter: Daniel Pérez Pallares
Account Managers: Ana Laura Beckert, Carolina Bernardo
Agency Producers: Moema Porro, Renata Ruas
Planner: Sumara Osorio
Media: Ricardo Kronbauer, Patricia Oliveira, Caroline Hildebrandt
Client Approval: Renato Fukuhara
Production Company: Hungry Man
Director: Carlão Busato
Executive Producers: Alex Mehedff, Rodrigo Castello
Line Producer: Felipe Francisquini
Account Manager / Sound production company: Dani Toda, Renata Dumont
Director of Photography: Lito Mendes
Editing: Ivan Kanter Goldman
Post Production: Hungry Man, Átomo VFX
Finishing: Átomo VFX
Supervision of Post-Production: Marcelo Barros
Audio: Big Foote

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Kat Smith's picture

What's not to love?

kidsleepy's picture