Busch beer makes a pop-up shop .... in a forest somewhere. Find it and you may win a lifetime of Busch beer.

On Saturday, July 20, Busch beer will create a secret pop-up shop, named the “Busch Pop Up Schop”, that will last for only one day. Where? In a national forest somewhere in America.


To find clues of where this “Busch Pop Up Schop” is, you'll need to follow their official Twitter account to look for clues. In the shop you may find stuff like merchandise, that comes in (airhorn!) large, (airhorn!) medium and (airhorn!) even small. But the best prize goes to one lucky bastard who can get Busch Beer for life. 

The first clue from the official Twitter account is not all that difficult to crack, so maybe finding this “Busch Pop Up Schop” won't be all that difficult? As a bonus, this forest treasure hunt isn't just to shill brews, they have partnered with the National Forest Foundation, a nonprofit that works to protect roughly 200 million acres of conservation land for people to enjoy, and Busch beer has pledged to plant 100 trees for each person who reaches its party spot. So go hunt!

Ad agency: LuckyGenerals

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