Bye bye Gawker - Unilever shuts down Gawker operations next week

In the wake of Univision's to buy Gawker at auction for $135 million, we are now learning that Gawker is shutting down as of next week.

Here's the announcement from Gawker's site:

After nearly fourteen years of operation, will be shutting down next week. The decision to close Gawker comes days after Univision successfully bid $135 million for Gawker Media’s six other websites, and four months after the Silicon Valley billionaire Peter Thiel revealed his clandestine legal campaign against the company.

Nick Denton, the company’s outgoing CEO, informed current staffers of the site’s fate on Thursday afternoon, just hours before a bankruptcy court in Manhattan will decide whether to approve Univision’s bid for Gawker Media’s other assets. Staffers will soon be assigned to other editorial roles, either at one of the other six sites or elsewhere within Univision. Near-term plans for’s coverage, as well as the site’s archives, have not yet been finalized.

Note how they couldn't resist a jab at Peter Thiel but they didn't mention Hulk Hogan. I like how they filed it under Housekeeping. Should have been filed under Exorcism. Seeing how toxic they were to brands I'm sure the ad world won't be shedding too many tears.

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