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So, according to Radar Online the "Mac guy", aka Justin Long, is not returning for the next batch of Mac ads. Why? Well if you ask Slate, it's because he's a smug little twit.
Perhaps for striking people as a "smug little twit," in the words of Seth Stevenson, ad critic for Slate. Long, he adds, is "just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster we've always imagined when picturing a Mac enthusiast.... It's like Apple is parodying its own image while also cementing it." Of the polymathic Hodgman, who has drawn acclaim for his work on The Daily Show and NPR's This American Life as well as his book, The Areas of My Expertise, Stevenson writes, "Even as he plays the chump in these Apple spots, his humor and likability are evident."
As much as I like to laugh at the PC guy played by John Hodgman - that Mac guy still wins. I never found him smug or annoying in the least. But then again, the only hardware I run is either a mac or something I put together which has a nice fast Athlon in it. Full disclosure, our server now has xeons which is Intel, but this still doesn't mean I'm using anything from Microsoft, ever. How's that for a smug mac user? If I could grow a beard I'd be the smug *nix user you love to hate.
Here's a little trip down memory lane of Mac vs PC commercials for you in the commercial archive, inside are links to the ads so far in reverse chronological order. Which one is your favorite?