Cadence Paris Adds Director Saam Farahmand

Adland: 

Paris and New York-based production company Cadence Films is pleased to announce that award-winning London-based filmmaker Saam Farahmand has joined the team of top-level directors represented by Cadence Films.

Farahmand comes to the Cadence Paris roster with a deep resume and reputation for innovation, with The Guardian deeming him “one of the most talented music video directors of his generation.” After graduating with a degree in fine arts from Goldsmiths, Farahmand began helming videos for everyone from Soulwax, The Klaxons, Tom Vek, and The xx. His transition into the commercial realm was seamless, with Farahmand soon collaborating with clients such as Absolut Vodka, Alexander McQueen, Apple, Audi, and Channel 4, to name a few.

Whether he’s working with bands or brands, Farahmand is known to bring an experiential aspect to his work. Teaming up with Absolut and Jamie xx, he staged a city-wide live interactive dance experience. For another collaboration with The xx, Farahmand designed a sculptural interpretation of the band’s self-titled debut album in London, where participants could move through the physical representation of the music and alter how they heard the audio. Farahmand’s filmic explorations of contemporary culture have been viewed on a global scale, including his thought-provoking ode to female body hair commissioned by NOWNESS to kick off their #DefineBeauty film series.

The alliance between Farahmand and Cadence Paris proves to be a perfect match-up in terms of skillsets and taste. The creative output of Cadence Films is similarly vast, varied, and global in its reach, with high-profile projects ranging from cult classic features, to productions for music icons like Beyoncé, David Bowie, and Kanye West, to international campaigns for brands including Dior, HTC, Nike, Volkswagen and adidas.

Founded by Neil Cooper in 2011, Cadence encompasses a deep bench of directors with unmistakable individual styles, a collection of multi-hyphenate storytellers who bring their own unique perspective and edge to every project.

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