Café Pelé's coffee is so fresh they packed it in the daily newspaper

To show that your product is packed every day and is so fresh Café Pelé had a brilliant idea, they simply packed their coffee in the daily newspaper.

During the wee hours when the newspaper was created, about 5000 packages were sealed vacuum with the cover of O Estado de S. Paulo . The next day these packages could be displayed on supermarket shelves next to copies of the newspaper. The message on the stopper said: "As you can see, this cafe was packed today" . Very clever stunt that I'm not sure you could do anywhere but in Brazil.

ad agency: Lew’Lara\TBWA.

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
David Felton's picture

Coffee with a newspaper? See you later! That's right. Café Hag.

Dabitch's picture

Damn you!