Calvin Klein Thailand has partnered with Katii, a virtual influencer created by Plan B Media Public Company, Thailand.
This influencer was born on January 6 in Khon Kaen province Thailand. Katii is described as having a joyful spirit and love-all approach to life, that aligns perfectly with Calvin Klein’s extroverted, playful image. She has thick eyebrows, great skin, trendy hair colors and a sharp gaze, plus she will be forever 22 years old.
Katii is the latest in a series of Calvin Klein collaborations with popular virtual influencers, but she's not the first. In 2019 Lil Miquela and supermodel Bella Hadid shared a kiss in an commercial. Imagine Bella Hadid kissing the air for that before they added the virtual influencer, how surreal.
As with its other virtual influencer campaigns, Calvin Klein’s collaboration with Katii is not a random move. Thai virtual influencers have been rapidly gaining popularity online, and partner with various brands as they are more or less guaranteed to stay scandal-free. Katii joins an illustrious group of other virtual models, such as SIA’s virtual influencer, AI Ailynn, created by the first virtual influencer agency in Bangkok.