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Campbell's soup - new bigger cans

I have to say right now that the idea of using the old labels on the new bigger cans of soup wasn't mine. I think it's a stunner, and credit should go to Gavin Simpson and Ed Ong, who were CDs of Y&R Malaysia at the time. But the idea of doing the in-store posters in the Warhol style was mine, as was the line. Richard Johnson did the art-direction, and a great job he made of it, don't you think?

Ad agency: Y&R Malaysia
Creative Directors: Gavin Simpson and Edward Ong, Neil French
Art Director: Richard Johnson, Simon Yung
Copywriter: Niel French, Karen Wong, Edward Ong
Photographer: Jimmy Fok

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