Canal + "Dads" (2016) 1:50 (France)

To be a father to your kids is to be very important. But none of these fathers would know that. Because this is one giant piss take on the Dadvertising spot. Canal + isn't enabling great father behavior. On the contrary. It's turning fathers back into stereotypes who can't leave the game behind to watch their kids. I swear, either advertising panders with schmaltzy Dadvertising™ or they revert back to the male stereotype. Still waiting for someone to get it right.

CLIENT CANAL+
CLIENT MANAGEMENT Guillaume Boutin, Audrey Brugère, Elise Lacroix, Estelle Delage
Coline André
AGENCY BETC
AGENCY MANAGEMENT Bertille Toledano, Guillaume Espinet, Elsa Magadoux, Marie Lequime
CREATIVE DIRECTOR Eric Astorgue, Jean-Christophe Royer
CREATIVE SUPERVISOR Stéphane Xiberras
AD ASSISTANT Séverine Flamand
STRATEGIC PLANNING Guillaume Martin
TRAFFIC Elodie Diana
TV PRODUCER Isabelle Menard
PRODUCTION COMPANY HENRY
Producer : Jean OZANNAT
Post-production : DIGITAL DISTRICT
SOUND PRODUCTION Schmooze
DIRECTOR Martin Werner

AnonymousCoward's picture
Dabitch's picture

HA! That was one hilarious rug-pull in the current Dadvertising trend. Excellent.