Canon IVY CLIQ & CLIQ+ Shprinck the World - Shprinck your mother (2019) :30 (USA)

It sounds quite cheeky to sing "Shprinck your mother" to the tune of Allan Sherman's song "Hello Muddah, Hello Faddah / A letter from camp" (which was re-written in Swedish 1965 by Cornelis Vreeswijk as "Brev från Kolonien"). It works quite well, as everyone knows the tune by now, and it's quite cute-funny. Some lines sound a bit like innuendo, others are sweet revelations for that lonely guy on the bleachers who learns they now have the title boyfriend. Most of the shprinck-ing happens in high school, which is exactly the target of people would like to shprinck things. You see, shprinck is a portmanteau of "shoot + print + stick", you can take pictures, print pictures and sticker the pictures to anything and your little dog too. I would have enjoyed the heck out of this camera-toy in junior high, so I think they have identified the correct market. Go on kids, Shprinck the World. Shprinck your mother, shprinck your father, shprinck everyone.

 

We haven't seen ths song used in ad since... well since that golden retriever puppy sang it in 2004.

Client - Canon USA 
Rita Dubey - Senior Director, Marketing 
Kevin McCarthy- Senior Manager, Marketing 
Alexis Barbieri- Manager, Marketing 
Karen Miller-Sr. Advisor, Product Planning
Melisa Yoo- Sr. Specialist, Marketing
Gabrielle Marino- Specialist, Marketing
Alexis Marie Martinez - Specialist, Marketing
Brian Lane- Specialist, Marketing

Agency - FCB New York
Ari Halper - Chief Creative Officer, NY
Stu Mair - Executive Creative Director
Kevin Flores – Art Director
Sarah Bass - Copywriter
Adam Isidore - Director of Integrated Production
Kate Fixter - Integrated Producer
Margot Meyerhoff – Senior Digital Producer
Jonathan Fishel – UX Director
Alexander Ridore – Creative Technologist
Todd Sussman – Chief Strategy Officer
Laura Dunn - SVP, Director of Business Development
Enrique Espinetti - Account Director
Jeff Barnes – SVP, Director of Data & Analytics
Amir Sattar - Manager, Strategic Analytics
Sunjoo Ryou – Director of Creative Management
Jesse Morris – Project Manager

Production:
Director: Miguel Campaña
Executive Producer: Leda Nasio
Producer: Laureana Ferrucci
Director of Photography: Christos Voudouris
Production Company: Landia
Music House: Yessian
EP/Managing Director: Marlene Bartos

Composer: Dan Zank
Audio Post: Vinyl Mix
Audio Post Mixer: Weston Fonger
Editorial Company: WAX
Editor: Jason Sager
Assistant Editor: Alex Doyle
GFX: Garret Walter
Flame Artist: Rich Siciliano
Post Producer: Kelly Mackey
Managing Director/EP: Toni Lipari
Color: Damien van der Cruyssen @ The Mill

Initiative:
Jason Martinetti – Director, Comms Design
Tatyana Zagalskaya – Associate Director, Digital Partnerships
Oliva Kleinman – Communications Designer
Timothy Southerland - Manager, Digital Partnerships

Reprise:
Mary Zumba, VP, Group Account Director
Finlay Young, Account Executive
Cameron Klitz, VP, Strategy
Gloria Patterson, Senior Social Strategist
Greg Merwede, Director, Paid Social
Milynn Luong, Manager, Paid Social
Miraal Aga, Specialist, Paid Social

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Dabitch's picture

I like the last line in the song: "What you were thinking, SICK"
Copywanker knows full well how to wield that innuendo!

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