The #Deardaddy monologue from an unborn daughter posits that jokes and slurs and "Boys will be boys" attitudes throughout her life leads to horrible events like rape and spousal abuse. The girl explains her life, as a girl, and how attitudes shape the events in her life. The Swedish language version was seen over five million times in the first week, while the Norwegian language version was viewed over 300,000 times. This is the English language version - Emma Watson didn't have time to put the voice over track but its been reported that they tried to get her specifically.
“I need to ask you a favour. Warning: it’s about boys. Because, you see, I will be born a girl. Which means by the time I’m 14, the boys in my class will have called me a whore, a bitch, a cunt and many other things. It’s just for fun of course, something boys do. So you won’t worry. And I understand that....”
Client: CARE Norway
Director: Jakob Ström
Ad agency : Sjærven