This is the hardest working shirt ever. It works as hard as you, because when you tear down a building working 12 hour days, you should not be wearing the same shirt some other guy wears for a 90 minute tennis session. Carhartt captures the tough hard working spirit that is the essence of the brand as their clothes work as hard as you do. I really like the direction of this, it's no frills, no bullshit and certainly no pansies. As they say in the ad "You leave the city when it gets hot - we stay and build it".
Company: Carhartt Creative Department
Creative Director: Brian Bennett