Carl's Jr "$4 Real Deal feat Lil Dicky" (2016) :30 (USA)

Even though it was a bold move away from its usual T&A for Carl's Jr, 72andSunny still can't escape the millennial hype, in this incredibly forgettable spot featuring Lil Dicky. As his wiki bio says, he's a former account guy turned copywriter named David Burd. So it's even more meta than it looks. For those of you who didn't work with Burd, or who aren't 23 and don't know who him by his stage name, it's okay. Like this $4 Real Deal at Carl's Jr, I'm sure they'll replace him with someone else next time. Remember kids: it's called viral because it dies off quickly every year or so. Just like the flu.

Creative Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Group Creative Director: Mick DiMaria, Justin Hooper
Copywriter: Mark Maziarz, Reilly Baker
Junior Strategist: Alexandria Mathieu
Business DIirector : Amy Jacobsen
Head of TV/Production: Ian Donnelly
Junior Designer: Tim Wettstein, Natalie Seitz
Junior Producer: Brooke Horne, Kira Linton
Strategy Director: Kasia Molenda
Business Affairs: Jennifer Jahinian
Chief Strategy Officer: Matt Jarvis
Business Coordinator: Joseph Pereira
Brand Manager: Ali Arnold
Brand Coordinator: Joshua Noa
Global Brand Director: Alexis Coller, Mike Parseghian, Michal David
Group Strategy Director: Scott Jensen
Chief Production Officer: Tom Dunlap
Production Company: Fancy Content
Line Producer: John Hardin
Executive Producer: Robert Wherry, Adam Bloom
Director: Chris Applebaum
Music And Sound
Sound Mix: Chris Winston
Sound Design: Chris Winston
Offline
Producer: Joe Ross
Editor: Rachael Waxler
Edit Company: Union Editorial
Post Production:
Producer: Diana Young
Post Production House: Brickyard VFX
Visual Effects Artist: George Fitz

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Dabitch's picture

To get really meta they should just hire a sexy social media account manager in a bikini eating a burger as their next spokesperson, and only run it as Vine clips.