Meet the dramatic monkey, and the dramatic Boston terrier.
Impressive trivia: animal action is 100% in camera.
Regional super bowl ad. Aired in in 48 U.S. markets, exceptions were Northeast and Pacific NW.
Client: CarMax, Inc., Richmond, Va. (NYSE:?KMX)
Agency: BooneOakley, Charlotte, N.C.
CD/AD: John Boone
CD/CW: David Oakley
Agency Prod.: Craig Jelniker
Dir./Prod. Co.: Brian Lee Hughes/Skunk, Hollywood
Animal Wrangler: Bob Dunn's Animals, Sylmar, Calif.
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