This Badlander should have been posted ages ago, I don't recall why I never got around to it, but I found this odd synchronicity in using cartoon character heroines as spokespeople for hair. Though, the message is slightly different, one says loosen up the other applauds the cartoon ladies stiff do's.
Everyone recalls the beginning of Dove's "Embracing real beauty" campaign back in 2005 yeah? That's when Ogilvy came out with these press ads.
Coincidentally, that's the same year as the Leo Burnett Johannesburg Wella campaign, we seems to have been in creation at roughly the same time. Funny.
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