On the occasion of the COP21 climate conference in Paris, CCTV in China launched this TVC called “Polluted Drawing" created by FF Shanghai (FF GROUP).
CCTV, is the predominant state television broadcaster in mainland China. CCTV has a network of 45 channels broadcasting different programmes. With over 1.2 billion viewers globally, including millions in the United States, China Central Television (CCTV) reaches the world’s single largest audience. The scene is familiar, but with a twist - when asked to draw their homes, the children chose only black & grey crayons.
CCTV “Polluted Drawing"
Chied Creative Officers : FRED & FARID
Creative Directors : Feng Huang, Asterio Gutierrez
Copy Writer : Joseph Davies
Art Director : Jih-Jan Lee, Liz Cai
Business Director : Frances Alvarado
Account: May Xiao, Chan Li, Melody Zhong
Clients: CCTV (China Central Television)
Production Agency: 16: 9 Films
Director: Yong Shen
Agency Producer : Karim Naceur, Takan Yang
CCTV General Supervisor: CHENG Hong
CCTV Executive Supervisor: WANG Zuoyuan
CCTV Project Leader: FENG Yimin