Cdiscount "19%" (2016) :50 (France)

In France, women earn 19% less than men according to INSEE, The National French Institute of Statistics and Economics. For International Women's Day, Cdiscount, France's number one e-commerce site, decided to do something about it. They are giving women 19% discounts, to help reestablish their spending power.

Client: Cdiscount
President and Executive Creative Director: Georges Mohammed-Chérif 
Vice-President : Thomas Granger
Associate Director : Julien Levilain
Artistic Director : Philippe Boucheron
Copywriter : Benjamin Dessagne, Patrice Lucet
Account Director : Xavier Devaux Landragin
Strategic Planner: Clément Scherrer
Communication & P.R. : Amélie Juillet, Clara Bascoul-Gauthier

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