Celtics "Isaiah" (2016) :30 (USA)

Simple idea that takes a cue from all those musicless music videos on Youtube. Fans make the game. With no one there cheering Isaiah Thomas, it's just plain weird. And squeaky.

Client: Boston Celtics
Agency: Sleek Machine
Chief Creative Officer: Tim Cawley
Art Director: Alan Duda
Copywriter: Mike Heid
Producer: Ben Ouellette
Account Director: Danielle Allwein
Editor: Nick Agri/Alan Duda
Sound Design: Mark Wong

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