Cerveza Indio - Incontenible / Uncontainable (2021) :60 (Mexico)

Zooming into a beer we find ourselves in a desert where different tribes are meeting. There are giants among them, the quinametzin, and just as these groups come together a Mayan temple is suddenly seen on a mountain. There a Mayan king, who is covered in jewels and a golden eagle headpiece, sticks his staff into the ground which opens up a lava eruption and seems to be a signal for the tribes below to .... blend with each other. And that's when you realize these weren't tribes, but wheat and hops.

As a visual representation of flavor that pulls from Mesoamerican legends and historical past, this is quite entertaining and gorgeous. I'd try this beer on that alone, to be honest.

"Last year we unleashed the Untamable fusion that lives inside every bottle of Cerveza Indio. We went further and changed the way the industry was communicating its credentials campaigns. Moving from the classic pouring shots bringing our ingredients to life with two tribes. But most importantly, we woke up our Emperor... Untamable…Powerful…Responsible of a great fusion."

Ad Agency: Made México

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